Alter Ego... Everyone has at least one.

Iron Cowboy: James Lawrence.

James Lawrence is an extreme athlete whose alter ego plays a critical role in helping him to achieve his goals. James holds two world records, one for the most half triathlons completed in a year, and the second for the most full triathlons completed in a year. In 2015, James went on to race an astonishing 50 full…


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